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December 1, 2017
By: TOM BRANNA
Editor
Yankee Candle has opened its first experiential pop-up shop, CandlePower by Yankee Candle, in New York City. Located at 503 Broadway in the SoHo neighborhood, the 5,340-square-foot store features 10 immersive exhibits that are said to ignite the senses through scent, sight, sound and touch. “CandlePower celebrates the power of scented candles to transform spaces and transport our consumers. We’ve taken some of the scents our shoppers love the most like Balsam & Cedar and built a way for ...
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